Your Website Title Could Be Costing You Money

Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most search engines. A good title will rank your website higher than a bad one. Here are some things to consider:

  1. Make sure your title is an accurate description of your website. It is generally recommended that the title reaches a 70 character limit. I have seen titles as short as 15 called a good one but most tend to tag a development of the site as an error. I would recommend you opt for a title of between 70 and150 characters. The extra word will most likely be part of your search term.
  2. While keeping the length of your title limited, if you can incorporate a key search term or phrase in the title it will help your website stand out from the competition. In addition, in case your search term includes hyphens, you can use them in the title as well. Don’t use underscores.
  3. If possible try to limit your title to just a few significant words. If you can, make sure that none of your keywords or phrases are in your title. The title is a necessary evil for your online marketing strategy. Make sure it is catchy and totally relevant to the content of your website.
  4. If you are not good at coming up with catchy titles, there are lots of online resources on hand to help you come up with one. Basics such as free designed content, conceptually appealing buttons and images, etc. You can make your new title as long as you want or as short as you desire. The important thing is to craft a phrase that gets your attention and entices people to click on your listing once they are on it.
  5. Social media is starting to play a more vital role in optimization. As more and more people are beginning toerving up Facebook, Twitter, and other social media paved ways toying with SEO. Professional SEO strategists know how to use keywords on Facebook and Twitter to drive their potential clients to their sites.
  6. Google is now indexed on your WordPress blog faster than ever before. Doing some searches without using quotation marks around the search term ensures that your blog is populated with pertinent search results.
  7. Make sure that your meta description contains a worthwhile keyword. When your number one post is returned in search results you want your number two and three to be as well.
  8. If you have an Exact Match Domain for your keyword make sure you use it. This will increase your search engine results’ potential by getting you noticed in more natural ways.
  9. Every page on your website needs to be properly optimized. You should have different titles for each page that relates to the content of the specific page. You should also have your keyword or similar words in your meta description.
  10. internal links should contain keywords. We discussed using keywords in internal links earlier. You can use them in this way: the first word in the title of the link should be your keyword or key phrase. Each subsequent word should be a clickable anchor text link that sends your visitor to that respective page.
  11. Make your H1 and H2 tags work for you. Search Engines give high value to words that are enclosed in H1 tag. Similarly keep your H2 and H3 tags unused.
  12. Images should have ALT tags. Search engines do not read images or pictures as they are just intended for users and not so for Search engines. However having ALT tags will help in your imagery description.

PMMLip provides a list of Panda targets that should be avoided on your website. The list consists of SEO commandments that should be broken on the website. You can check them on Google.

  1. Make Google aware of your existence. You can get the first and last mile by thoroughly distributing your content throughout different types of social media networks. The more you will spread your content, the more Google aware your site will be.
  2. Make efforts to build a reputation for your website. Relevancy links from other sites will aid you in the Google description.
  3. Participate in Google’s forums to have an open exchange of ideas, experiences, and opinions. If you have something useful to say, there are spots for you to state your name and add your website’s URL.
  4. Select 3 keywords or phrases for your site and use them in your blog posts. Google frequently searches for the top 3 key phrases.

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